The NHRA and SPP Services Inc., have reached an agreement to make available the iCard System at the remaining 2004 NHRA POWERade Drag Racing Series events, NHRA officials announced today. The handheld iCard System is an electronic device that displays the various performance numbers for vehicles racing down the quarter-mile during qualifying and eliminations at NHRA national events. Although not a licensed product of Nintendo, the iCard fits into the popular handheld Nintendo GameBoy unit for functionality. The names and the reaction times of the competitors in each lane will be displayed at the top of the GameBoy monitor, as will the times of each vehicle as it crosses the timing sensors located at the 60-, 330-, 660-, 1,000-, and the 1,320-foot mark. The speed of each vehicle will be displayed as the car crosses the half-track marker (the 660-foot timer), and the finish line. An asterisk will appear in the column of the left or right lane competitor, indicating a winner, and the margin of victory also will be displayed. SPP Services intends to further enhance the iCard System in the near future to offer even more information services for users. "The iCard System is a innovative and informative tool for NHRA fans, competitors and officials," said Gary Darcy, NHRA vice president of marketing. "This product is yet another step in NHRA's ongoing effort to enhance the fan experience on-site at an NHRA POWERade Drag Racing Series national event while offering innovative and exciting interactive elements for the fan. Whether in the stands or while taking in all the sights and sounds of the pit area, everyone will be able to keep up with the action on the track at all times." The iCard will be available to rent or purchase at the remaining 2004 NHRA national events. The rental cost will be $10 on Thursday and Friday, and $5 for the Nintendo GameBoy unit to run the iCard System. On Saturday and Sunday the iCard System is available to rent for $20 with the GameBoy costing $10. Thursday and Friday iCard rentals will be free if a customer brings their own GameBoy unit to the event. The iCard System can be purchased for $129.99 for the Standard iCard, or $199.95 for the iCard Pro model. The Standard iCard was designed for the leisure use of the casual NHRA fan. The iCard Pro was developed for the serious needs of those with more demanding day-in and day-out use. It features a robust durability demanded by serious enthusiasts, competitors, and officials. "We are very pleased to be working with the NHRA to bring real-time race information to their fans and competitors," said C.Y. Smith, president of SPP Services. "The insight provided by the iCard System will add a new dimension to the top quality racing at NHRA events." SPP Services, LLC, located in Braselton, Ga., manufactures and markets iCard products for the real-time display of sports information. In addition to the receivers built for use with Nintendo's GameBoy product line, USB-based receivers are offered for use with PC's, PDA's and other USB compatible devices. iCard is currently being used at events sanctioned by NHRA, SCCA, IMSA, GrandAm, IRL and ChampCar. More information can be found at www.icardus.com.
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